Credit Union Difference
What Sets Credit Unions Apart?
Credit unions offer a community-focused, member-owned alternative to traditional banking services. Unlike for-profit banks, which prioritize shareholder profits, credit unions serve the needs of their members. This fundamental difference influences all aspects of credit union operations, including the products they provide and the values they promote.
Additionally, credit unions are closely connected to local communities. This enables them to deliver personalized service and a strong commitment to financial education that goes beyond simple transactions. Many credit unions enhance financial wellness by providing free workshops, counseling, and youth savings programs.
Discover why credit unions are not only different but also make a positive impact by exploring the following resources.
The Difference Between Credit Unions and Banks
Credit Unions
Ownership: Member-owned; each member is a part-owner.
Income Model: Not-for-profit; earnings returned to members via better rates and lower fees.
Governance: Democratically controlled; one member, one vote.
Focus: Focused on members' needs, not shareholders.
Rates & Fees: Offer higher savings rates, lower loan rates and fewer/lower fees.
Community Involvement: Often community-based and mission-driven.
Service Approach: Personalized, relationship-based service.
Eligibility: Must meet membership requirements (location).
Traditional Banks
Ownership: Shareholder-owned; focused on maximizing investor returns.
Income Model: For-profit; profits go to shareholders.
Governance: Controlled by a board elected by shareholders.
Focus: Prioritizes profit over customer needs.
Rates & Fees: Often lower savings rates, higher loan rates and more fees.
Community Involvement: Less locally focused; community involvement varies.
Service Approach: Standardized service; may be less personal.
Eligibility: Open to the general public with no membership restrictions.
The Ascentra Difference
What Sets Ascentra Apart?
Unlike banks, we don’t answer to stockholders or investors, we answer to YOU. As a local, democratically controlled not-for-profit, each member of Ascentra Credit Union owns a share in the credit union. When you join Ascentra, you are not a customer you're a member-owner and are treated as such.
We put people before profits. Those profits then go back to you, in the form of lower interest rates on loans, higher returns on your deposits, and lower fees.
For our 40,000 members who directly benefit from our cooperative model, it's more than just about financial services, it’s about being part of an organization made up of people who genuinely care about your financial well-being and the communities we serve. An organization that is always listening, caring, and doing what’s right.
Ascentra Scholarship Program
Each year, Ascentra offers up to $15,000 in scholarships to assist student members planning to further their education through undergrad programs, continuing education (post graduate) or through trades/vocational programs.

Applications open in October and close in March of each year.
Ascentra Foundation
The mission of the Ascentra Credit Union Foundation is to improve the quality of life for the membership of Ascentra Credit Union and further the philanthropic outreach in the communities we serve.
in local charitable
contributions since 2015
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