Generational Wealth

Creating a Legacy That Lasts

When people think of wealth, they often picture big homes, new cars, or large savings accounts. But real wealth goes beyond what you own today. Generational wealth is about creating financial security and opportunities that benefit your family long after you’re gone, helping future generations focus on growth instead of just getting by.


Generational wealth includes the assets you can pass on, such as savings, personal valuables, real estate, businesses, and life insurance benefits. Together, these make up your estate, also known as your net worth. Many factors influence how wealth is built, including family circumstances, financial habits, education, and access to resources.

While some families may start with advantages, many others begin from scratch, and both paths can lead to long-term financial stability with the right strategy.


One of the most effective ways to build wealth is through homeownership. As you pay down your mortgage and property values increase, you build equity, which is the difference between what your home is worth and what you owe. That equity can be borrowed against, used to help start a business, or passed on to future generations. A home can also become an income-producing rental property or a long-term family residence that continues to build value over time.



Because every financial situation is different, working with a financial professional can help you choose investments that align with your goals, timeline, and comfort with risk.

Financial investments also play a key role in growing wealth. Lower-risk savings options like certificates, high-yield savings accounts, and money market accounts help your money grow steadily. Market investments, such as stocks, bonds, mutual funds, and retirement accounts like IRAs and 401(k)s, offer greater long-term growth potential through compound interest, though they also involve more risk.

If you are early on your financial journey or working to increase your income, investing in yourself can be just as powerful. Education, trade programs, certifications, and on-the-job training can lead to higher earning potential and more career opportunities. Networking is another important benefit, as many job opportunities come through professional connections rather than formal applications. Building skills and relationships today can lead to stronger financial stability tomorrow.



Protecting what you build is just as important as building it. Reducing debt helps ensure more of your assets go to your loved ones rather than toward outstanding balances. Estate planning tools such as wills, trusts, and beneficiary designations help make sure your wishes are carried out and can reduce delays, costs, and stress for your family. Life insurance can also provide immediate financial support for beneficiaries, helping cover living expenses, education costs, debt, and funeral expenses.

Building generational wealth doesn’t happen by chance, and it doesn’t require perfection or huge incomes to begin.

Building generational wealth starts with small, intentional steps like learning about your options, setting goals, and using available resources to create a plan. By acting today, you are not only strengthening your own financial future, but also creating opportunities for your children, grandchildren, and generations to come. A lasting legacy begins with the choices you make right now.

Learn more about generational wealth by watching our Making Cents Financial Fitness video on Generational Wealth and learn how to get started by scheduling a Financial Coaching session with an Ascentra Financial Expert.



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Encourage Your Student to Apply for Scholarships!

  • Jan 27, 2026

Parents, did you know that the rising cost of education (tuition, housing, books and everyday living expenses) is the top concern for today’s graduating high school and continuing education students?Scholarships, like the ones offered by the Ascentra Scholarship Program, are one of the most effective tools to ease their burden, yet many students never apply because they assume they won’t qualify. The truth is, applying for scholarships can profoundly shape your student’s future, and your encouragement plays a major role.Scholarships don’t just reduce the price of college; they reduce stress! Students today often balance full schedules and multiple jobs, which can limit study time, create burnout and affect grades. Even one or two modest scholarships can cut back the hours they need to work, giving them more time to focus on classes, extracurriculars and opportunities that build confidence and career readiness.

Importantly, scholarships also protect both your student’s and your family’s financial future. Every award they secure is money they don’t need to borrow. Over four years, even small scholarships can translate into thousands of dollars saved in interest, giving your student a stronger start after graduation.

What many families don’t realize is that many scholarships go unclaimed each year due to low application numbers. Local organizations, community groups, employers and associations often receive far fewer applicants than expected. That means your student’s chances may be much higher than they think.

Encourage your student to apply early, often and widely. Treat scholarship applications like part-time work that pays off not just this year, but for years to come. Scholarships aren’t just financial help, they are an investment in your student’s success, stability and future freedom.

Ascentra’s Scholarship Program offers fifteen $1,000 scholarships to high school graduates, undergraduates, trade and vocational students each year.

Students can easily apply online by visiting Ascentra.org/scholarships.

Deadline: March 31, 2026

$1,000 scholarships go to:

  • High school student members planning to enter college
  • Non-traditional student members aged 19+ attending higher education.
  • Student members entering vocational school or a college with a trade program

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Encourage Your Student to Apply for Scholarships!

  • Jan 27, 2026

Parents, did you know that the rising cost of education (tuition, housing, books and everyday living expenses) is the top concern for today’s graduating high school and continuing education students?Scholarships, like the ones offered by the Ascentra Scholarship Program, are one of the most effective tools to ease their burden, yet many students never apply because they assume they won’t qualify. The truth is, applying for scholarships can profoundly shape your student’s future, and your encouragement plays a major role.Scholarships don’t just reduce the price of college; they reduce stress! Students today often balance full schedules and multiple jobs, which can limit study time, create burnout and affect grades. Even one or two modest scholarships can cut back the hours they need to work, giving them more time to focus on classes, extracurriculars and opportunities that build confidence and career readiness.

Importantly, scholarships also protect both your student’s and your family’s financial future. Every award they secure is money they don’t need to borrow. Over four years, even small scholarships can translate into thousands of dollars saved in interest, giving your student a stronger start after graduation.

What many families don’t realize is that many scholarships go unclaimed each year due to low application numbers. Local organizations, community groups, employers and associations often receive far fewer applicants than expected. That means your student’s chances may be much higher than they think.

Encourage your student to apply early, often and widely. Treat scholarship applications like part-time work that pays off not just this year, but for years to come. Scholarships aren’t just financial help, they are an investment in your student’s success, stability and future freedom.

Ascentra’s Scholarship Program offers fifteen $1,000 scholarships to high school graduates, undergraduates, trade and vocational students each year.

Students can easily apply online by visiting Ascentra.org/scholarships.

Deadline: March 31, 2026

$1,000 scholarships go to:

  • High school student members planning to enter college
  • Non-traditional student members aged 19+ attending higher education.
  • Student members entering vocational school or a college with a trade program