Buying a Car Online vs. the Dealership: A Shopper's Guide

Car shopping has changed dramatically in the last decade. Online platforms now let you browse, compare and buy cars without ever leaving your house. Is buying online really better than at a dealership? Both have pros and cons, but getting preapproved for financing through your credit union, like Ascentra, can save you time, money and stress.

The Ultimate Convenience

Convenience is the biggest advantage of shopping for a car online. You can compare prices, browse thousands of vehicles and complete paperwork all without leaving home. Many online retailers also provide transparent pricing, eliminating the usual back-and-forth negotiation. Some even offer at-home test drives or direct delivery, nearly eliminating the hassle of the car-buying process.

What to Watch Out For

The downside is that you may not be able to fully inspect or test-drive the vehicle before committing, and pictures and descriptions don’t always tell the full story. Online platforms tend to have less pricing flexibility than traditional dealerships. Finally, if you have a trade-in, the offers you get online are often lower than what you could negotiate in person.

The Dealership Experience

Dealerships let you see, touch and test-drive multiple vehicles in one visit, which can help boost confidence with decision-making. Sales staff are available to answer questions on the spot, and trade-ins often receive stronger offers through face-to-face negotiations. Dealerships may also offer manufacturer incentives or special promotions not available online.

The experience can feel overwhelming, and negotiations may be time-consuming and exhausting. It’s easy for the conversation to shift toward monthly payments instead of the total cost of the loan. But it’s important not to lose sight of what the loan will cost you overall. And finally, a high-pressure sales setting can make you feel compelled to choose a car faster than you planned.

Why Preapproval Matters

Getting preapproved for your auto loan, whether you shop online or in person, gives you a clear budget and peace of mind. You know your interest rate, loan terms and maximum spending before you even start looking, allowing you to focus on the right car instead of navigating dealership financing.

At Ascentra, preapproval is quick, simple and comes with lower rates and more personalized support. To start the preapproval process with Ascentra, visit the Vehicle Loans page and click the “Apply Here”.  Don’t worry, starting the application process won’t affect your credit score. If you choose to move forward, an Ascentra Account Officer will guide you through the process. With a preapproval in hand, you gain stronger negotiating power and can shop confidently. whether at the dealership or online. Buying online offers unmatched convenience, while a dealership provides reassurance of seeing and test-driving in person. Each option has its advantages and drawbacks, but either way, your credit union is your strongest ally in helping you secure preapproved financing. With the right preparation, you can shop confidently and drive away in the vehicle that is right for you.

Ascentra Credit Union is not only here to help you with a preapproval and great rates, but is also giving $75 to you and $75 to the Salvation Army for all members with a qualifying car loan or refinance before the end of 2025. For more information about our vehicle products and services, and the Ride 75 promotions, visit https://www.ascentra.org/ride75.