Ascentra Credit Union Receives Diamond Award for Outstanding Marketing, Business Development Achievements
Ascentra Credit Union was recently honored with a Diamond (or Merit) Award, which recognizes outstanding marketing and business development achievements in the credit union industry.
The award was presented by the Credit Union National Association (CUNA) Marketing and Business Development Council, a national network comprised of nearly 1,000 credit union marketing and business development professionals. Awards are given in each of 33 categories ranging from advertising to community events and beyond.
Ascentra Credit Union won the Segmented Marketing category (credit union asset size $100 Million to $249 Million) for its entry, entitled Ascentra Latino Outreach. For years Ascentra has implemented a strategic Latino outreach plan that includes the hiring of bilingual staff, community outreach, advertising to Latinos, staff cultural immersion training, and development of Latino friendly products and services.
“The Diamond Awards recognize the best-of-the-best in credit union marketing, advertising, and business development,” said Anne Legg, council chair and vice president of marketing for Cabrillo Credit Union in San Diego, Calif. “It takes hard work, imagination, and perseverance to be selected as a Diamond Award winner from nearly 1,000 entries.”
Award winners were recognized at the council’s 18th annual conference held March 16-19 in Las Vegas, NV. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunamarketingcouncil.org.
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